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State of the Screens

Facebook admits another ad measurement mistake

By April 10, 2018No Comments

A small mistake for Facebook, but they add up.

Television executives are talking up their own digital programs but also see an opportunity to strike Facebook/Google on measurement and brand safety.

Quote from Linda Yaccarino — Head of Ad Sales @ NBCUniversal.

“What the hell is a view anyway? Has a view bought any of your products? No. Viewers buy products. That’s why TV works. It reaches real people.”

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.