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State of the Screens

Turner: ‘We’re Not TV. We’re Omnichannel.’

By April 10, 2018No Comments

Turner reaches 125m viewers across linear, OTT and mobile every month.

Very forward looking for them to view their audience as one group that is fragmented across devices.

Quote from Kevin Reilly — President, Advertising Revenue @ TBS/TNT.

“We reach 125 million viewers now across linear, OTT and mobile devices every month,” said Kevin Reilly, president of TBS and TNT, and chief creative officer for Turner Entertainment. “We’re going beyond a linear network of shows to build a brand that creates and capitalizes on fandom everywhere.”

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.