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State of the Screens

ESPN Expects to Strike Ad Deals for Live Viewers Across TV, Mobile, Digital Screens

By April 10, 2018No Comments

ESPN will begin selling a total live audience that includes live-streaming with the traditional TV broadcast.

Another step towards cross-screen media buying!

October 1 is target launch date.

Adding live streaming and out of home (bars, etc.) added 12% to ESPN’s overall first quarter audience.

Fox also announced a similar effort during the upfronts.

MOAT will be the digital standard for measurement.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.