State of the Screens

The big question: Is local TV ready to go programmatic in time for the 2020 election?

The big news: Ted Leonsis has struck a deal that will see his company (Monumental Sports & Entertainment) partner with William Hill to install a sportsbook at the Capital One Arena.

Average viewers in 18-49 demo for ABC/CBS/NBC/Fox during premiere week according to The Hollywood Reporter: 1) 2014-15 - 8.8M 2) 2017-18 - 6.8M 3) 2019-20 - 5.5M Top 3 shows by viewers: 1) NCIS (CBS) - 12.6M 2) Young Sheldon (CBS)…

U.S. Television households, according to Nielsen (YoY growth):1) 2018-19 - 110.2M

Share of impressions by length in 2019-Q2 according to Extreme Reach:1) 30s  - 64%

Influencer spend on Instagram according to Instascreener (QoQ growth): 1) 2018-1Q - $163M 2) 2018-2Q - $171M (↑ 5%) 3) 2018-3Q - $174M (↑ 2%) 4) 2018-4Q - $235M (↑ 35%) 5) 2019-1Q - $265M (↑ 13%) Key details for Instagram: 1) Instagram accounts for $0.54 out of every $1.00 of new advertising revenue…

The Big News: Comcast is waiving the $5/month fee for it's Xfinity Flex streaming box for existing broadband-only subscribers. Why this matters: This allows Comcast to own the "last mile" of the video relationship…

HBO won 34 Emmys with Game of Thrones topping all shows with 12.

Key findings, according to FreeWheel:1) Audience targeted video advertising grew 82% YoY

Interesting: The quality of scripted television has become so good that studios are making two-hour-long episodes and calling them movies! Estimated production cost: 1) Downton Abbey movie - $17M 2) 1 hour of scripted TV…