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State of the Screens

NBC’s Peacock Streamer Will Offer “Something for Everyone,” But It’s Also Playing Catch-Up

By September 26, 2019No Comments

Key details for NBCUniversal streaming service:
1) Peacock will be the official name
2) Launching in April
3) 15K hours of content
4) Free for Comcast pay-TV subscribers w/ more options coming soon

The initial content lineup, according to Deadline, will include:
1) Battlestar Galactica
2) Saved by the Bell (reboot)
3) Cheers
4) Downton Abbey
5) Friday Night Lights
6) The Office
7) Parks and Recreation

Wait…What?  ‘Saved by the Bell’ TV Sequel With Mario Lopez and Elizabeth Berkley a Go at NBCUniversal’s Streamer

Flashback: Why NBC’s ‘The Office’ takeback could be the beginning of consumer chaos

International: Global distribution is one of Netflix’s key competitive advantages and NBCUniversal plans to replicate with a European launch for Sky’s 24M subscribers in the near future.

More #1: NBCUniversal Introduces Peacock, Its New Streaming Service

More #2: NBCUniversal considers linear channels for its Peacock streaming service

More #3: ‘The Office’ Shift From Netflix To NBCUniversal Tests Streaming Viewers’ Ad Tolerance

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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