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State of the Screens

FreeWheel: Q2-2019 Video Monetization Report

By October 2, 2019No Comments

Key findings, according to FreeWheel:
1) 
Audience targeted video advertising grew 82% YoY
2) Completion rates for premium video range from 85% to 100%

Ad view growth:
1) Video views – ↑ 13%
2) 
Video ad views (all) – ↑ 27%
3) 
Video ad views (audience targeted) – ↑ 82%

Share by format:
1) Full episodes (>5m) - 55%
2) Live – 38%
3) Clips (<5m) – 7%

YoY growth by format:
1) Live – ↑ 44%
2) Full episodes (>5m) – ↑ 19%
3) Clips (<5m) – ↑ 9%

Share by device:
1) 
CTV/OTT – 55%
2) 
Mobile – 17%
3) 
STB VOD – 14%
4) 
Desktop – 14%

YoY growth by device:
1) 
CTV/OTT – ↑ 48%
2) 
Mobile – ↑ 3%
3) STB VOD – ↓ 3%
4) 
Desktop – ↓ 2%

Average video ad pod length (QoQ change):
1) 2019-Q1 – 96s
2) 
2019-Q2 – 109s (↑ 14%)

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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