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State of the Screens

Netflix acquires the global streaming rights to ‘Seinfeld’ 

By September 26, 2019No Comments

Key details for Seinfeld moving to Netflix:
1) 180 episodes
2) Available on Netflix from 2021-25
3) 
Hulu currently has U.S. streaming rights
4) $500M+ deal size over 5 years

Comparison of annual deal size between Hulu and Netflix:
1) Hulu (2015–21) — $22M
2) Netflix (2021-25) — $100M+

Comparison of annual cost per episode between Hulu and Netflix:
1) Hulu (2015–21) — $120K
2) Netflix (2021-25) — $556K+

A fun read: The Time Netflix Considered Selling Itself to Amazon for Peanuts

Quote from Reed Hastings – CEO @ Netflix:
“While we’ve been competing with many people in the last decade, it’s a whole new world starting in November…between Apple launching and Disney launching, and of course Amazon’s ramping up… It’ll be tough competition. Direct-to-consumer [customers] will have a lot of choice.”

More #1: A Netflix cofounder describes the company’s ‘unbelievably ridiculous’ early pitches and why they worked

More #2: The tiny video store that survived Netflix

More #3: Let’s Watch Netflix: Three Words Guaranteed to Kill a Romantic Mood

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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