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State of the Screens

TiVo Video Trends Report: 2019-Q2

By September 19, 2019No Comments

Streaming pay-TV (vMVPD) subscription share according to TiVo:
1) 
YouTube TV – 9%
2) 
Hulu Live – 7%
3) 
DirecTV Now – 4%
4) 
PlayStation Vue – 3%
5) 
Sling TV – 3%

Ad-supported streaming (AVOD) adoption by service:
1) Pluto TV – 19%
2) 
Tubi TV – 16%

% of customers who are “very satisfied” by service:
1) AVOD – 35%
2) 
SVOD – 35%
3) 
Traditional pay-TV – 27%
4) 
Streaming pay-TV – 17%
5) 
Broadcast TV – 14%

Other key findings:
1) $33 is the ideal monthly amount
2) 21 is the ideal number of channels

More: Virtual Pay TV Services ‘Use’ Down Versus A Year Ago

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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