Key details for Apple TV+:
1) No ads
2) Available in 100+ countries
3) $4.99 per month after free trial
4) $6B+ in original content spend
5) 9 original shows
6) No 3rd party content

Smart: The lower entry price and free trial should allow Apple to quickly gain subscribers.  For example, they are projected to sell 70M+ iPhones this holiday season, and each of those customers would get their first year free.

Apple devices that qualify for a free year of Apple TV+:
1) iPhone
2) iPad
3) Mac
4) Apple TV box

Apple plans to launch with nine original shows:
1) The Morning Show
2) See
3) For All Mankind
4) Dickinson
5) The Elephant Queen
6) Helpsters
7) Snoopy in Space
8) Ghostwriter
9) TBD show w/ Oprah

Flashback: Here’s How We’d Handle the Rollout for Apple TV+

Video: Apple has advantage with customer base in streaming wars

More #1: The iPhone and Apple’s Services Strategy

More #2: Apple TV+ is a bit of an afterthought

More #3: Apple Says TV+ Service Won’t Harm Results, Rebutting Goldman