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State of the Screens

J.J. Abrams Officially Closes Sizable WarnerMedia Film, TV Partnership

By September 19, 2019No Comments

Key details for J.J. Abrams deal:
1) 
Runs through 2024
2) Starting value of ≈ $250M
3) 
Non-exclusive

Multiple companies were in the mix, including:
1) 
Apple
2) Disney
3) Comcast
4) Sony
5) Netflix
6) Amazon

Apple reportedly offered $500M but wanted full exclusivity.  The deal with WarnerMedia allows Abrams and Bad Robot to continue working on existing projects (sequels to Star Wars/Star Trek, etc.) along with selling new projects to 3rd party outlets.

The deal covers:
1) 
Movies
2) Television shows
3) Video games
4) Consumer products
5) Music
6) Digital content

Flashback: J.J. Abrams Bidding War Won By WarnerMedia as Bad Robot Nears $500M Partnership

More #1: Beyond Netflix: Showrunners Testing Waters With Multiple TV Overall Deals

More #2: ‘Game of Thrones’ Creators Narrow Overall Deal Suitors to Netflix, Amazon and Disney

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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