State of the Screens

Big news in adland: Peter Naylor is leaving Hulu after six years to head up Snap's U.S. ad business. Why this matters: Mobile-first video is a growing trend, but it remains to be…

Average monthly household streaming video cost (% change) according to the Harris Poll:1) Nov-19 - $30

Short retirement: On Monday, Bob Iger announced that he is returning full-time to the CEO role at Disney after less than 50 days of retirement. Why he is coming back: Disney's business model is uniquely vulnerable…

Big news: AT&T tapped former Hulu CEO Jason Kilar to be CEO of WarnerMedia. Quote from Eunice Shin -Partner @ Prophet: “What’s really interesting to me is John Stankey put someone from the…

Big news for Mrs. Screens people who love watching train wrecks: Tiger King was the most-watched show on Netflix for 15 straight days. Longest daily streaks on Netflix: 1) Tiger King - 15+ 2) The Trials of Gabriel Fernandez - 6 3) Love…

Key details for Quibi: 1) Quibi is short for "quick bites" 2) Launched April 6th 3) Free for 90 days 4) Free for 1-year for certain T-Mobile customers 5) The target audience is 25-35-year-olds 6) $1.75B in capital raised 7) 256 employees Daily time spent with mobile…

Key details for the re-scheduled Olympics: 1) The opening ceremony is set for July 23rd, 2021 2) Tokyo is 13 hours ahead of the east coast 3) Comcast is paying $4.4B for the media rights between 2014-20 or ≈ $1.1B for each…

Share of buy-side marketers making Q2 ad spend changes according to the IAB:1) Adjusted ad spend - 46%

Ad view growth, according to FreeWheel:1) Video views - ↑ 17%

Movie theater locations by type (% of total): 1) Indoor - 5,500 (95%) 2) Drive-in - 300 (5%) ≈ 96% of indoor movie theatres have closed across the U.S. for the foreseeable future. Last weekend, 25 of the top 30 grossing movie theatres were drive-ins!…