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State of the Screens

FreeWheel: 2019-Q4 U.S. video marketplace report 

By April 3, 2020No Comments

Ad view growth, according to FreeWheel:
1) 
Video views – ↑ 17%
2) 
Video ad views (all) - ↑ 34%
3) 
Video ad views (audience targeted) – ↑ 48%
4) 
Video ad load – ↑ 15%

Share by format (ad views):
1) Full episodes (>5m) - 50%
2) Live – 43%
3) Clips (<5m) – 7%

YoY growth by format (ad views):
1) Live – ↑ 67%
2) Full episodes (>5m) – ↓ 2%
3) Clips (<5m) – ↓ 7%

Ad minutes/hour for streaming video that is “just right”:
1) Gen Z – 10.6
2) Millennials – 9.9
3) Gen X – 9.8
4) Matures – 7.2
5) Boomers – 6.7

Share of CTV ads by platforms:
1) Roku – 42%
2) Amazon – 24%
3) Smart TVs – 12%
4) Gaming Consoles – 9%
5) Apple TV – 9%
6) Chromecast – 3%
7) Other – 1%

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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