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State of the Screens

The drive-in, relic of yesterday, finds itself suited to now

By March 25, 2020No Comments

Movie theater locations by type (% of total):
1) Indoor – 5,500 (95%)
2) Drive-in – 300 (5%)

≈ 96% of indoor movie theatres have closed across the U.S. for the foreseeable future.

Last weekend, 25 of the top 30 grossing movie theatres were drive-ins!

Memories!  Mr. Screens spent many a summer night at the Belmont Auto Theatre in Dayton, Ohio, before it closed in 1997.  The benefits of picture quality and overall movie experience that a modern theatre offers are unmistakable.  Still, there is something about being a kid and running around with your friends while a movie is playing under the stars.

Hopefully, we are not couped up through the summer, but if we are, then do yourself a favor and pack the kids into the car (with snacks) and make the drive out to your closest drive-in theatre before they are all gone.

More: The 14 Coolest Drive-In Movie Theaters in America

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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