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State of the Screens

So we’re working from home. Can the internet handle it?

By March 25, 2020No Comments

Big question #1: Will our broadband infrastructure keep up with the increased demand?

Quote from Tom Wheeler – Former Chairman @ the Federal Communications Commission (and a proud Buckeye):
“We just don’t know” how the infrastructure will fare…What is sufficient bandwidth for a couple of home computers for a husband and wife may not be sufficient when you add students who are going to class all day long operating from home.”

Quick answer: According to Ookla, our broadband speeds are holding for now.

Top broadband providers (% of total) according to Leichtman Research Group:
Comcast – 28.6M (28%)
2) Charter – 26.7M (26%)
3) AT&T – 15.4M (15%)
4) Verizon – 7.0M (7%)
5) Cox – 5.2M (5%)
6) Other – 18.4M (19%)
7) Total – 101.2M

Netflix data usage per hour:
1) Standard definition – 1 GB
2) High definition – 3 GB

Big question #2: More than 20M Americans do not have access to high-speed internet.  What impact is that going to have on these families?

Share of school-age children by household income without high-speed internet according to Pew:
1) < $30K – 35%
2) $30K – $75K – 17%
3) $75K+ – 6%
4) All – 15%

People lacking high-speed internet according to BroadbandNow Research:
1) Texas – 4.2M
2) California – 2.4M
3) Arizona – 1.8M
4) Oklahoma – 1.7M
5) Florida – 1.6M

Video: AT&T CEO: Working from home is changing internet traffic

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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