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State of the Screens

How Coronavirus Is Impacting TV Viewership: The Good And The Bad

By March 19, 2020No Comments

Not surprising #1: Cable news viewership is skyrocketing as more people find their daily lives impacted. Live sports typically account for ≈ 6% of viewership, and its absence is being filled with cable news (↑ 6%).

Cable news share of total TV viewership according to Nielsen:
2019 – 11%
Week of 3/8 – 17%

Not surprising #2: Nielsen estimates that sheltering at home could lead to a 60% increase in time spent with media!

Total viewership for broadcast TV (% change) according to The Hollywood Reporter:
Week of 3/5 – 16.5M
Week of 3/12 – 17.6M (↑ 7%)

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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