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State of the Screens

NBCSW will broadcast video game simulations of Wizards and Capitals games

By March 25, 2020No Comments

The NBA and NHL are back….in video game form.  The Washington Capitals/Wizards will play out their remaining schedule with one-hour simulations in NBA 2K20 and NHL 20.

Mr. Screens Bradley Beal has been playing a ton of video games, so the Wizards are in good shape!

Is this eSport’s big break?  There is an obvious long term trend that may be accelerating due to the homebound population and a lack of live sports.

Evidence #1: Investors are paying up to $60M for 1 of 20 Call of Duty franchises.

Evidence #2:  YouTube is paying $160M in media rights fees over three years to Activision Blizzard.

Video: NBA 2K20 Gameplay – Washington Wizards vs Charlotte Hornets (12 Min. Quarters) – NBA 2K20 PS4

More #1: The Perfect Storm for eSports

More #2: NFL, 2K Games Ink Multi-Year Partnership for Numerous Future Titles

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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