State of the Screens

Big news: Rumors are circulating that Roku is preparing to launch their own smart TV. Big question: Why would Roku want to build their own TVs? Quick answer: Smart TV…

Disney+ subscribers (YoY growth): 1) 2019 - 28.6M 2) 2020 - 94.9M (↑ 232%) 3) 2021 - 129.8M (↑ 37%) Disney streaming subscribers by platform (% of total): 1) Disney+ - 129.8M (66%) 2) Hulu - 45.3M (23%) 3) ESPN+…

Top Super Bowl food according to Mr. Screens fan index: 1) 2021 - Chicken Wings 2) 2022 - Skyline Chilli PSA: Please do not shotgun cans of Skyline...unless you think…

Big news: NBC sold its last Super Bowl spot ten days before the game.  The most expensive slot reportedly sold for $7.0M. Estimated cost per 30s spot by year (YoY…

Streaming viewership by year (YoY growth) according to Sports Media Watch: 1) 2012 - 346K 2) 2013 - 508K (↑ 47%) 3) 2014 - 531K (↑ 5%) 4) 2015 - 973K (↑ 83%) 5) 2016 - 1.4M (↑ 44%) 6) 2017 - 1.7M (↑ 21%) 7) 2018 - 2.0M (↑ 19%) 8) 2019 - 2.6M (↑ 29%) 9) 2020 - 3.4M (↑ 31%) 10)…

Total viewership for past 10 Super Bowls (YoY growth) according to Sports Media Watch: 1) 2012 - NYG-NE (NBC) - 111.7M (↑ 1%) 2) 2013 - BAL-SF (CBS) - 109.2M (↓ 2%) 3) 2014 - SEA-DEN (FOX) - 113.3M (↑…

YouTube advertising revenue (YoY growth): 1) 2017 - $8.2B 2) 2018 - $11.2B (↑ 37%) 3) 2019 - $15.1B (↑ 36%) 4) 2020 - $19.8B (↑ 31%) 5) 2021 - $28.8B (↑ 46%) Revenue comparison…

Big news: Facebook suffered the largest one-day drop ever (↓ 26% or ↓ $230B) after weaker-than-expected revenue/user/growth. Meta advertising revenue (YoY growth): 1) 2015 - $17.1B 2) 2016 - $26.9B (↑ 57%) 3) 2017…

Big news: Apple added 150M new active devices during 2021, bringing their total to 1.8B. Apple active devices (YoY growth) according to Apple: 1) 2016 - 1.0B 2) 2017 - 1.2B…

Big news: Peacock ended 2021 with 24.5M active accounts and 9.0M (37% of total) paid subscribers. Peacock streaming service usage according to Whip Media: 1) Once a week - 45%…