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State of the Screens

2021 Box Office Revenue’s Still in Recovery

By January 14, 2022February 3rd, 2022No Comments

Big news: The domestic box office was down 60% (↓ $6.8B) vs. 2019.

U.S. movie ticket revenue (YoY growth) according to Box Office Mojo:
1) 2012 – $10.8B  (↑ 7%)
2) 2013 – $10.9B  (↑ 1%)
3) 2014 – $10.4B  (↓ 5%)
4) 2015 – $11.1B  (↑ 7%)
5) 2016 – $11.4B  (↑ 2%)
6) 2017 – $11.1B  (↓ 3%)
7) 2018 – $11.9B  (↑ 7%)
8) 2019 – $11.3B  (↓ 5%)
9) 2020 – $2.1B (↓ 81%)
10) 2021 – $4.5B (↑ 113%)

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Interesting: There was a big spread between the area with the slowest recovery (Washington, DC) vs. the fastest (Utah).

Areas with best recovery:
1) Utah
2) Idaho
3) South Dakota
4) Wyoming
5) Nevada

Areas with worst recovery:
1) Washington DC
2) Vermont
3) Hawaii
4) Maryland
5) New York

Bottom line: Spider-Man: No Way Home has grossed $670M+ domestically, ranking #6 all-time.  It is the only release from either 2020-21 to land in the top 100.

Interesting: Marvel films accounted for more than ¼ of domestic box office revenue last year.

Marvel share of domestic box office according to Matthew Ball:
1) 2008 – 5%
2) 2019 – 15%
3) 2021 – 26%

Big question #1: How many movie screens are there in the U.S.?

U.S. indoor movie screens according to the National Association of Theater Owners:
1) 2000 – 36K
2) 2005 – 37K
3) 2010 – 39K
4) 2015 – 39K
5) 2020 – 40K

Big question #2: Can current box office revenue sustain 40K movie screens?

Quick answer: Probably not, but ticket sales were in decline before the pandemic.

Quick math on movie theater business between 2000-19:
1) Indoor movie screens – ↑ 13%
2) Ticket sales – ↓ 13%
3) AVG ticket price – ↑ 70%
4) Ticket revenue per indoor screen – ↑ 30%

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.