81% of U.S. adults watch broadcast TV, but streaming is gaining at 69%.Watch broadcast TV by age group:1) 18–36: 76%2) 37–52: 83%3) 53–97: 87%4) 18+: 81%
Michael BeachJanuary 29, 2018
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Verizon agreed to pay $2.25B over 5 years to expand its ability to live stream NFL games beyond Verizon mobile phones.What games can Verizon live stream?1) In-market2) National (non-prime time)3)…
Michael BeachJanuary 23, 2018
Password sharing is becoming a big problem for pay-TV providers. 1 Spectrum username had 30K simultaneous streams! ESPN asked a group of 50 millennial sports fans if they shared passwords.…
Michael BeachJanuary 23, 2018
TiVo Q3 2017 Online Video and Pay-TV Trends Report: Consumer Behavior Across Pay-TV, OTT, Connected…
82% of survey respondents would prefer to only pay for cable channels that they watch.Other key findings:1) $31 is the ideal monthly amount2) 22 is the ideal number of channels3)…
Michael BeachJanuary 23, 2018
It looks like more than just Granny Screens is tuning into Hallmark Channels annual Countdown to Christmas!Last month the network was the most watched on cable for females in both…
Michael BeachJanuary 23, 2018
T-Mobile announced that they are buying pay-TV provider Layer3. This is another example (see recent Verizon news) of a wireless carrier setting the stage to offer broadband internet through 5G…
Michael BeachJanuary 23, 2018
Disney has acquired a large piece of 21st Century Fox for $62B. The deal combines 2 of Hollywood’s 6 major film studios under one roof. Verizon and Comcast were also…
Michael BeachJanuary 23, 2018
Big changes are coming to the Google Preferred ad program.What is Google Preferred? This is a YouTube program that provides advertisers with the opportunity to buy advertising on the most…
Michael BeachJanuary 22, 2018
Verizon has agreed to pay ≈ $400M per year for the rights to1,100 regular season games through NBA “League Pass”.The deal will also include:1) Content creation2) Virtual reality3) Augmented reality
Michael BeachJanuary 22, 2018
Comcast is using the Olympics as an opportunity to furtherintegrate digital and linear video content together. 2,400 hours of content will be broadcast during the Olympics on either linear TV…
Michael BeachJanuary 22, 2018
