% growth for NFL advertising revenue by year:1) 2015: ↑ 10%2) 2016: ↑ 3%3) 2017: ↓ 1%
Michael BeachFebruary 4, 2018
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A single 30s spot during the big game went for $5M and NBC is expecting north of $500M in total ad revenue.
Michael BeachFebruary 4, 2018
The Super Bowl should break 100M viewers but may decline compared to 2017.Viewership for the regular season was down 10% compared to 2017.
Michael BeachFebruary 4, 2018
YouTube is back with its agency partners to promote 6-second ad creatives. Worth the click. The agencies took classic tales such as Little Red Riding Hood and re-imagined them as…
Michael BeachJanuary 29, 2018
Big brands such as McDonalds and Proctor and Gamble are demanding that their various agencies start to offer integrated marketing plans.This is creating internal conflicts between the “old school” (creative)…
Michael BeachJanuary 29, 2018
Netflix beat Wall Street estimates (again) by adding 8.3Msubscribers vs. a projection of 6.3M.
Michael BeachJanuary 29, 2018
Speaking of Inscape. TVEV ran this analysis on second-by-second viewing for the NFL conference championship games.Lost ad revenue. Look at the drop off at roughly the 120-minute market of the…
Michael BeachJanuary 29, 2018
Buying video advertising for TV and digital together is about to get a whole lot easier with last week’s announcement between Lotame and Inscape. This opens up new opportunities such…
Michael BeachJanuary 29, 2018
81% of U.S. adults watch broadcast TV, but streaming is gaining at 69%.Watch broadcast TV by age group:1) 18–36: 76%2) 37–52: 83%3) 53–97: 87%4) 18+: 81%
Michael BeachJanuary 29, 2018
Verizon agreed to pay $2.25B over 5 years to expand its ability to live stream NFL games beyond Verizon mobile phones.What games can Verizon live stream?1) In-market2) National (non-prime time)3)…
Michael BeachJanuary 23, 2018
