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State of the Screens

TiVo Q3 2017 Online Video and Pay-TV Trends Report: Consumer Behavior Across Pay-TV, OTT, Connected…

By January 23, 2018No Comments

82% of survey respondents would prefer to only pay for cable channels that they watch.

Other key findings:
1) $31 is the ideal monthly amount
2) 22 is the ideal number of channels
3) $1.42 would be the cost/channel/month

Flashback. The Average Cable TV Bill is Set to Exceed $140 by 2020

Below are the most popular channels with the ideal price:

The most popular TV network app is currently used by 6% of pay-TV customers.

Fascinating. Check out the drop off by age for consumers who want to search for content across channels/apps.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.