Big changes are coming to the Google Preferred ad program.
What is Google Preferred? This is a YouTube program that provides advertisers with the opportunity to buy advertising on the most popular 5% of videos.
Every video that qualifies for the program will be reviewed by a human.
This review process is a massive undertaking and is a primary driver for Google’s promise to hire 10,000 people to review/remove content.
This is a positive for advertisers since it should alleviate concerns about having your message next to objectionable content on YouTube.
This is a positive for Google since it should stabilize/increase CPMs as more advertisings keep YouTube in the media plan.