T-Mobile Is Buying Layer3 And 5G Is The Reason

By Michael BeachJanuary 23, 2018No Comments

T-Mobile announced that they are buying pay-TV provider Layer3.

This is another example (see recent Verizon news) of a wireless carrier setting the stage to offer broadband internet through 5G wireless.

More:
1) What is Layer3 TV and why is T-Mobile buying it?

Layer3 offers 275 different channels and is more similar to traditional pay-TV (Comcast, etc.) than a skinny bundle (Sling TV, etc.).

2) What is 5G? Everything you need to know about 5G

3) Why T-Mobile Just Bought a Digital Streaming Service

4) T-Mobile jumps into digital TV with Layer3 acquisition

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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T-Mobile Is Buying Layer3 And 5G Is The Reason

Michael Beach

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T-Mobile Is Buying Layer3 And 5G Is The Reason

Michael Beach

Want the latest insights from around the video advertising industry?

Subscribe to our State of the Screens Newsletter.

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