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State of the Screens

Verizon Expands Deal for NBA Games

By January 22, 2018No Comments

Verizon has agreed to pay ≈ $400M per year for the rights to1,100 regular season games through NBA “League Pass”.

The deal will also include:
1) Content creation
2) Virtual reality
3) Augmented reality

NBA ratings are up 21% compared to last season.

Flashback. In New NFL Deal, Verizon Trades Mobile Exclusivity for Rights on Yahoo

More. Cubs likely to start own media network after 2019 season

Flashback. The Dodgers Are on a Roll but Fans Remain in theDark Amid Cable-TV Dispute

The Dodgers are guaranteed $8.35b over 25 years from Time Warner (now Charter Communications).

That breaks down to an average of $334m/year!

In order to break even, the Network needs to make $1,988 from every pay-TV subscriber in the region or an average of $80/year.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.