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State of the Screens

Comcast’s New Xfinity Platform Blurs Streaming Media, Live TV, Internet, Apps…And Smart Home Hub

By January 22, 2018No Comments

Comcast is using the Olympics as an opportunity to furtherintegrate digital and linear video content together.

2,400 hours of content will be broadcast during the Olympics on either linear TV or digital.

Comcast will deploy 1,500 Olympic specific voice commands for the 18M households with a voice enabled remote control (X1).

The battle for the living room is heating up:
1) Comcast is integrating digital content into a linear TV platform.

2) TiVo is providing the smaller pay-TV providers with a platform to compete with their larger competition (see: Comcast).

3) Amazon is bringing linear TV content into a digital platform.

4) Hulu is starting to highlight live TV content to users that have traditionally watched on-demand (54% of time on Hulu).

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.