State of the Screens

Five big questions re: 2022 TV ratings: 1) Which networks had the largest primetime audience? 2) Which telecasts had the largest audience? 3) How much of the top TV telecasts are sports?…

Five big questions re: local TV market growth in 2023: 1) How many TV households are in the United States? 2) Which local TV markets are growing? 3) Which local TV markets are…

1) Reach for local advertisers is becoming a BIG problem - It is hard to break 60% reach (outside of skewed demos) with any TV platform, and finding the right…

1) Politics will have both a historic video ad spend ($8.8B) and trouble reaching voters - Our recent estimate has the 2022 midterms growing 125% (↑ $4.8B) vs. 2018.  Even with the spend/voter…

Six big questions re: Mariah Carey’s "All I Want for Christmas is You:" 1) What is the most popular Christmas song of all time? 2) Which states/countries love Christmas music the most?…

Top TikTok videos of 2022: 1) "Constructing a very large chocolate giraffe” - @amauryguichon 2) "Squishy's back after hibernation!” - @chipmunksoftiktok 3) "You can say a lot with the way you chew gum”…

Top YouTube videos of 2022: 1) "so long nerds” - Technoblade 2) "Watch the uncensored moment Will Smith smacks Chris Rock on stage at the Oscars, drops F-bomb” - Guardian News 3) "hi,…

Four big questions re: streaming music in 2022: 1) What were the most popular artists and songs in 2022? 2) How many paid subscribers does Spotify have? 3) How do artists get paid…

Six big questions re: how often we cancel streaming services: 1) What is churn? 2) How many subscribers cancel their service each month? 3) Why is reducing churn so important? 4) Which streaming services…

Two big questions re: how we watch video: 1) Did the arrival of the fall season increase broadcast’s share of total TV? 2) Which streaming services account for the highest share of…