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State of the Screens

TikTok 2022 Review #ForYou

By December 16, 2022January 8th, 2023No Comments

Top TikTok videos of 2022:
1) “Constructing a very large chocolate giraffe” – @amauryguichon
2) “Squishy’s back after hibernation!” – @chipmunksoftiktok
3) “You can say a lot with the way you chew gum” – @rosalia
4) “A deadpan take on “Jiggle Jiggle” by the leads of Riverdale” – @blondebrunetteredhead
5) “I’m just a baby!” – @little.blooming.women

Mr. Screens familiarity score: 0/5

Top TikTok songs of 2022:
1) “Sunroof” by Nicky Youre & dazy
2) “L$d” by Luclover
3) “Ginseng Strip 2002” by Yung Lean
4) “About Damn Time” by Lizzo
5) “Just a Cloud Away” by Pharrell Williams
6) “Forever” by Labrinth
7) “Wait a Minute!” by WILLOW
8) “Jiggle Jiggle” by Duke & Jones & Louis Theroux
9) “BILLIE EILISH.” by Armani White
10) “Running Up That Hill (A Deal With God)” by Kate Bush

Mr. Screens familiarity score: 2/10

Interesting: No song appears on multiple top 5 lists for 2022.


Flashback: Spotify Wrapped 2022 Didn’t Miss a Beat

Video: #YearOnTikTok

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.