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State of the Screens

YouTube’s Most Watched 2022

By December 16, 2022January 8th, 2023No Comments

Dr Dre GIF - Dr Dre Dr Dre GIFs

Top YouTube videos of 2022:
1) “so long nerds” – Technoblade
2) “Watch the uncensored moment Will Smith smacks Chris Rock on stage at the Oscars, drops F-bomb” – Guardian News
3) “hi, I’m Dream.” – Dream
4) “Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar & 50 Cent FULL Pepsi SB LVI Halftime Show” – NFL
5) “I Built Willy Wonka’s Chocolate Factory!” – MrBeast
6) “Pranks Destroy Scam Callers- GlitterBomb Payback” – Mark Rober
7) “Being Not Straight” – Jaiden Animations
8) “The Backrooms (Found Footage)” – Kane Pixels
9) “what happened.” – The Try Guys
10) “Millie Bobby Brown Needs a Milkshake” – First We Feast

Mr. Screens familiarity score: 3/10

Top YouTube shorts of 2022:
1) “Diver Cracks Egg at 45 ft Deep #Shorts” – Shangerdanger
2) “Sarah Trust Challenges” – Hingaflips
3) “Come with me to shave my fluffy dog! #doggrooming #grooming #goldendoodle” – Brodie That Dood
4) “Dave and Busters Bet Me 1000 Tickets I Couldn’t Do THIS…” – Chris Ivan
5) “That GAP Between Your Car Seat and Center Console” – Jay & Sharon

Mr. Screens familiarity score: 0/5

Top YouTube creators of 2022:
1) MrBeast
2) NichLmao
3) Airrack
4) Ryan Trahan
5) Isaiah Photo

Mr. Screens familiarity score: 1/5

Top YouTube songs of 2022:
1) “We Don’t Talk About Bruno” by Encanto Cast
2) “Super Gremlin” by Kodak Black
3) “Surface Pressure” by Jessica Darrow
4) “Tití me preguntó” by Bad Bunny
5) “WAIT FOR U ft. Drake, Tems” by Future
6) “Me Porto Bonito” by Bad Bunny, Chencho Corleone
7) “Mamiii” by Karol G, Becky G
8) “Enemy” by Imagine Dragons x JID
9) “PROVENZA” by Karol G
10) “Right On (Official Video)” by Lil Baby

Mr. Screens familiarity score: 4/10

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.