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State of the Screens

The Queen of Christmas (Music)

By December 22, 2022January 8th, 2023No Comments

Six big questions re: Mariah Carey’s “All I Want for Christmas is You:”
1) What is the most popular Christmas song of all time?
2) Which states/countries love Christmas music the most?
3) How much revenue has “All I Want for Christmas is You” generated?
4) When do people start listening to “All I Want for Christmas is You?”
5) Who is listening to this song two weeks before Thanksgiving?
6) Does everyone share Mrs. Screens’ love for “All I Want for Christmas is You?”

Big question #1: What is the most popular Christmas song of all time?

Top 10 Christmas Songs in the United States according to Spotify:
1) “All I Want for Christmas is You” by Mariah Carey
2) “Rockin’ Around the Christmas Tree” by Brenda Lee
3) “It’s the Most Wonderful Time of the Year” by Andy Williams
4) “Last Christmas” by Wham
5) “Jingle Bell Rock” by Bobby Helms
6) “It’s Beginning to Look a Lot Like Christmas” by Michael Bublé
7) “White Christmas” by Bing Crosby
8) “The Christmas Song” by Nat King Cole
9) “Holly Jolly Christmas” by Burl Ives
10) “Let it Snow! Let it Snow! Let it Snow” by Frank Sinatra

Highest ranking on Billboard Hot 100 for “All I Want for Christmas is You:”
1) 2013 – #21
2) 2014 – #26
3) 2015 – #35
4) 2016 – #11
5) 2017 – #9
6) 2018 – #3
7) 2019 – #1
8) 2020 – #1
9) 2021 – #1
10) 2022 – #1

Good vibes: A boy sang with unbridled joy at a school show. Mariah Carey noticed.

Big question #2: Which states/countries love Christmas music the most?

Top 5 countries ranked by share of Christmas streams according to Spotify:
1) 
Sweden
2) Britain
3) Germany
4) Australia
5) United States

Top 5 states ranked by share of Christmas streams:
1) 
New Hampshire
2) Utah
3) New York
4) Florida
5) California

Big question #3: How much revenue has “All I Want for Christmas is You” generated?

Quick answer: $72M

Key details for Mariah Carey’s “All I Want for Christmas is You:”
1) 
Released in 1994
2) $60M+ in revenue (as of 2016)
3) Up to $16M in total revenue this year
4) 100M+ copies sold
5) It only took 15 minutes to write and compose
6) First Christmas song to hit #1 since 1958
7) Originally peaked at #12 when released
8) It has reached #1 in 14 different countries

Big question #4: When do people start listening to “All I Want for Christmas is You?”

Quick answer: October. The song is played for 20% of the year.

Days of above-average listenership for “All I Want for Christmas is You” according to Last.fm:
1) 2010 – 39
2) 2019 – 79

Big question #5: Who listens to this song two weeks before Thanksgiving?

Quick answer: Mrs. Screens and Lil Screens

Big question #6: Does everyone share Mrs. Screens love for “All I Want for Christmas is You?”

Quick answer: No.  Workers in service/retail appear to have a keen dislike for the song.

Shots fired: A bar in Dallas banned the song until December 1st, with a limit of once per night after that.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.