Glossary

Glossary > Ad Frequency Ad Frequency What is Ad Frequency? Definition: Ad Frequency is the average number of times an individual or household views an advertisement during a specific time…

Glossary > Effective CPM Effective CPM (eCPM) What is Effective CPM? Definition: Effective CPM (eCPM) is the effective cost per thousand impressions. For digital ads, this means on-targeted, viewable, five-second…

Glossary > Direct Broadcast Satellite Direct Broadcast Satellite (DBS) What is Direct Broadcast Satellite? Definition: Direct Broadcast Satellite (DBS) is programming that is delivered directly to a household via an…

Glossary > Digital Video Advertising Digital Video Advertising What is Designated Market Area? Definition: Digital Video Advertising includes video advertising content that plays before, during, or after streaming video content.…

Glossary > Designated Market Area Designated Market Area (DMA) What is Designated Market Area? Definition: Designated Market Area (DMA) is a geographic area of the US that represents specific television…

Glossary > Demand-Side Platform Demand-Side Platform (DSP) What is Demand-Side Platform? Definition: Demand-Side Platform (DSP) is a system where advertisers buying digital advertising inventory can activate and manage campaigns across…

Glossary > Cost Per Mille Cost Per Mille (CPM) What is Cost Per Mille? Definition: Cost Per Mille (CPM) is synonymous to the "cost per thousand" ad impressions. It is…

Glossary > Convergent TV Convergent TV What is Convergent TV? Definition: Convergent TV simply put, is the combination of linear TV and connected TV (CTV). It expands the traditional definition…

Glossary > Connected TV Connected TV (CTV) What is Connected TV? Definition: Connected TV (CTV) is any television that is connected directly to the Internet for video streaming. Different types…

Glossary > Cable TV Cable TV What is Cable TV? Definition: Cable TV is television that is delivered to subscribers via coaxial cable or fiber optic transmission. The term also…