Connected TV (CTV)
What is Connected TV?
Definition: Connected TV (CTV) is any television that is connected directly to the Internet for video streaming.
Different types of CTVs include streaming devices such as Roku, Amazon Fire TV and Apple TV, as well as gaming platforms like Xbox and PlayStation. The rise of CTV has led to “cord-cutting,” which is the growing trend of customers canceling their traditional cable and satellite subscriptions in favor of only using these streaming or VOD formats.