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Effective CPM | Cross Screen Glossary

By August 25, 2022No Comments

Glossary > Effective CPM

Effective CPM (eCPM)

What is Effective CPM?

Definition: Effective CPM (eCPM) is the effective cost per thousand impressions. For digital ads, this means on-targeted, viewable, five-second views.

The calculation for eCPM is as follows: eCPM = CPM ÷ Viewability % ÷ On Target %

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