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Cost Per Mille | Cross Screen Glossary

By August 24, 2022No Comments

Glossary > Cost Per Mille

Cost Per Mille (CPM)

What is Cost Per Mille?

Definition: Cost Per Mille (CPM) is synonymous to the “cost per thousand” ad impressions.

It is an industry-standard measure for selling ads. The calculation for CPM is as follows: CPM = (Total Cost ÷ Impressions) x 1000

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