Skip to main content

Screen Wars Thought Leader Interviews are also available on

SpotifyApple PodcastGoogle Podcast

Demand-Side Platform | Cross Screen Glossary

By August 25, 2022No Comments

Glossary > Demand-Side Platform

Demand-Side Platform (DSP)

What is Demand-Side Platform?

Definition: Demand-Side Platform (DSP) is a system where advertisers buying digital advertising inventory can activate and manage campaigns across hundreds of publishers aggregated into a single interface.

DSPs also allow advertisers to adjust campaigns mid-flight instead of having to wait until the campaign has concluded.

Learn More