Glossary > Convergent TV

Convergent TV

What is Convergent TV?

Definition: Convergent TV simply put, is the combination of linear TV and connected TV (CTV).

It expands the traditional definition of TV to include all forms of video consumption, creating a unified ecosystem that aligns with the modern consumer’s seamless cross-screen viewing habits. Convergent TV combines the broad reach of linear television with the latest targeting, planning and measurement opportunities in connected TV. Marketers, with the appropriate technology, can create unified Convergent TV campaigns to reach their target audiences precisely and efficiently at the hyper-local level, no matter how they consume video.