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Ad Frequency | Cross Screen Glossary

By August 25, 2022January 9th, 2023No Comments

Glossary > Ad Frequency

Ad Frequency

What is Ad Frequency?

Definition: Ad Frequency is the average number of times an individual or household views an advertisement during a specific time period.

Frequency is calculated by dividing the number of ad impressions by its total reach. This metric helps understand how frequently your ad is viewed by your target audience on average.

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