State of the Screens

AT&T recently hired Brian Lesser away from GroupM where he was CEO to run a yet-to-be-named program that reports directly to CEO Randall Stephenson.This combined with the proposed $84.5b acquisition…

Demo targeting is still the dominant targeting method despite the availability of more granular attributes.Quote from Dave Poltrack — President of Research @ CBS.“Age/sex demographics do not have a good relationship with…

Platforms like Facebook have big ambitions for video that will never materialize if brands don’t make creative optimized for each platform.Simple math. Better creative experience = more consumer attention =increase…