Who is Freewheel? FreeWheel is a video ad tech company focused on connected TV. They were purchased by Comcast in 2014 for $320m.
This study had some interesting findings for connected TV households including:
1) 23 years younger than linear TV
2) $10,000 higher annual salary
The most interesting finding from an advertiser perspective was that 98% of ads on connected TV are viewed to completion.
More on this topic. FreeWheel Report Calls OTT Better Form of TV Advertising