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State of the Screens

FX will let you watch its shows without commercials — if you pay an extra $6 a month

By May 17, 2018No Comments

Fox’s FX/FXX has followed AMC’s lead and introduced a commercial free option for Comcast customers.

The cost is $6 per month compared to $5 for AMC.

Available to 19m Comcast customers only.

The math:
1) With a $25.00/CPM for 30-second spots and 16 minutes of commercials per hour
2) There are 32 30-second spots per hour
3) Fox would get $0.80 per hour in advertising revenue per viewer
4) At $4.99/month for no ads, Fox makes more $ from anyone who watches less than 7.5 hours per month.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.