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State of the Screens

Declining share of Americans would find it very hard to give up TV

By May 15, 2018No Comments

% of Americans who say it would be “very hard” to give up the following according to Pew:
1)
Cellphone — 52%
2)
Internet — 50%
3)
Television — 31%
4)
Social media — 14%

% of Americans who say it would be “very hard” to give up television by age:
1)
18–29–16%
2)
65+ — 48%

More: For the First Time, Consumers Are More Likely to View Ads Online Than on TV

Time spent with media per day (% change):
1)
2017–9.68h
2)
2018–9.73h (↑ 0.5%)

Share of time spent with media:
1)
Online — 38%
2)
Linear TV — 37%
3)
Radio — 18%
4)
Print — 7%

More #1: 4 Reasons Why Digital Media Is Causing The Death Of Television

More #2: The cable bundle is bending. When does it break?

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.