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State of the Screens

Snapchat would let Google finally conquer the $72 billion TV ad market and stop Facebook in its…

By May 17, 2018No Comments

Google has reportedly looked into buying Snapchat for as much as $30b.

Snap’s current market capitalization is around $16b.

The target. Google wants to attack the $72b television ad market and adding Snapchat would provide a more compelling offering.

Interesting comparison. Adding Snapchat’s younger audience would be comparable to owning both MTV and ESPN at the peak of cable TV.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.