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State of the Screens

Why Can’t Apple Figure Out Television?

By May 17, 2018No Comments

Apple has run into a variety of issues with its TV product including:
1)
Film and TV executives unwillingness to negotiate for content rights
2) Cable companies dragging their feet until their own streaming TV products arrived

Part of this can be attributed to Apple’s success with iTunes. The film/TV executives witnessed the impact Apple had on the music industry and fought to avoid the same fate.

Previously on SOTS. Roku Leads U.S. Connected-TV Market, Apple TV Expected to Lag Rivals (Study)

Ranking by market share in the U.S.:
1)
Roku — 23%
2)
Chromecast — 22%
3)
Amazon Fire — 21%
4)
Apple TV — 13%

More on this topic. Apple Stuck in TV Test Pattern

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.