Wow: Discovery sent video kits out to cast members' homes and saved $300K per hour in production costs! The home video kit included: 1) Camera 2) iPhone 3) Tripods FYI: Discovery spent $3.3B on content last year. Quote from Gunnar Wiedenfels - CFO…
Big news: AMC has signed onto On Addressability, the addressable TV initiative launched with Comcast, Cox, and Charter's Spectrum Reach last June. Why this matters: Addressable TV advertising is primarily confined to the 2 minutes per hour…
Key details for NBA re-start: 1) All games played at the 220-acre ESPN Wide World of Sports Complex 2) No fans 3) The regular season resumes on July 31st 4) Abbreviated training camp set to start July 9th…
Cross Screen: Disney is launching an offering called Disney Hulu XP that will combine Hulu and Disney's TV networks into a single buy. Disney Hulu XP networks include: 1) Hulu 2) Freeform 3) ABC 4) ESPN Quote from Nicolle…
Big news #1: 15s pre-roll ads are coming to Instagram's longer-form video service IGTV. Why this matters: IGTV is not off to a strong start, and a big part is the lack of monetization options…
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