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State of the Screens

Pluto TV Expects to Reach 30 Million Users This Year

By June 25, 2020November 15th, 2021No Comments

PlutoTV monthly viewers (YoY growth):
1) 
2016 – 5M
2) 
2018 – 12M
3) 
2019 – 22M (↑ 87%)
4) 2020P – 30M (↑ 34%)

Quote from Andrew Rosen – Founder @ PARQOR:
“My two cents is AVOD service PlutoTV is one of the smartest investments Viacom ever made, perhaps THE smartest digital media investment it has ever made (NOTE: I say this as someone who worked on operationally integrating major digital acquisitions like AtomFilms and Shockwave, and gaming freeware instant messaging service Xfire, at Viacom 15 years ago). I also think CBS Interactive CEO Marc Debevoise is one of the smartest executives in the streaming space, and both CBS All-Access and Pluto TV are therefore in unusually capable hands.”

Flashback: ViacomCBS’s Parts Might Add Up to a Greater Whole

More #1: Seeking More Control Of Its Streaming Destiny, ViacomCBS Won’t Sell Off “Critical Mass” Of Its Content, CEO Bob Bakish Asserts

More #2: Coronavirus Is Accelerating Pluto TV’s Already Massive Growth

More #3: ViacomCBS Plans to Rebrand CBS All Access and Launch International Streaming Platform

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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