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State of the Screens

Loyalty Becomes a “Sticking Point” in a Competitive Streaming Environment

By June 17, 2020No Comments

Share of SVOD subscribers still active after one year according to ANTENNA:
1) 
Netflix – 65%
2) 
Hulu – 50%
3) 
CBS All Access – 49%
4) 
Starz – 48%
5) 
Showtime – 44%
6) 
HBO Now – 43%

Share of SVOD subscribers that cancel within three months:
1) Showtime – 34%
2) 
HBO Now – 31%
3) 
CBS All Access – 29%
4) 
Starz – 27%
5) 
Netflix – 23%
6) 
Hulu – 18%

Share of respondents who selected various services with $50 to spend according to Corus:
1) Netflix – 84%
2) 
Hulu – 57%
3) 
Disney+ – 49%
4) 
Amazon Prime – 48%
5) 
CBS All Access – 16%
6) 
Showtime – 13%
7) 
HBO – 12%
8) 
Apple TV+ – 12%
9) 
Starz – 10%

Average monthly household streaming video cost (% change) according to the Harris Poll:
1) Nov-19 – $30
2) 
Mar-20 – $37 (↑ 23%)

Share gain for streaming hours between February and March according to Comscore:
1) Netflix – ↑ 1.5%
2) 
Amazon Prime – ↑ 1.5%
3) 
Disney+ – ↑ 0.5%
4) YouTube – ↓ 0.1%
5) 
Other – ↓ 0.5%
6) Hulu – ↓ 2.9%

Time spent with SVOD services according to eMarketer:
1) 2018 – 0h 44m (↑ 20%)
2) 2019 – 0h 51m (↑ 15%)
3) 2020P – 1h 2m (↑ 23%)
4) 2021P – 1h 7m (↑ 7%)
5) 2022P – 1h 10m (↑ 5%)

Podcast: The Streaming ‘Infinity War’

More #1: The Ringer’s Guide to Which Streaming Service Is Right for You

More #2: Content, Cars, and Comparisons in the “Streaming Wars”

More #3: Premium Entertainment Streaming Services during COVID-19

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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