State of the Screens

Big in Mrs. Screens world: Near the end of the premiere for HBO Max's "Sex and the City" reboot "And Just Like That," Mr. Big (aka James Preston) dies of…

Speaking of MrBeast: MrBeast (aka Jimmy Donaldson) created a copy of the Squid Games set. 456 real people competed (non-fatal) for $456K in prize money. Why this matters #1: The…

YouTube 10 most watched videos (views) of 2021 according to CNET: 1) "I Spent 50 Hours Buried Alive" - MrBeast (153M) 2) "Minecraft Speedrunner VS 5 Hunters" - Dream (64M)…

Big in Tiny Screens world: A group backed by Blackstone agreed to purchase Moonbug Entertainment for ≈ $3B. Quote from Bastian Manintveld - Executive Chairman @ 2btube: “It shows that…

Big news #1: Spotify lists the top artists, albums, and songs of 2021 with the 5th annual addition of Wrapped. Wow: 90M+ Spotify users engaged with Wrapped content last year.…

Big news: Innovid became the latest convergent-TV success story by going public. Why this matters: This space is red hot. Expect the cash register at Luma Partners to continue ringing!…