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State of the Screens

Spotify Wraps On A Big Year

By December 9, 2021February 3rd, 2022No Comments

Big news #1: Spotify lists the top artists, albums, and songs of 2021 with the 5th annual addition of Wrapped.

Wow: 90M+ Spotify users engaged with Wrapped content last year.

Most-streamed artists of 2021 according to Spotify:

1) Bad Bunny
2) Taylor Swift
3) BTS
4) Drake
5) Justin Bieber

Most-streamed songs of 2021:

1) “drivers license” – Olivia Rodrigo
2) “MONTERO (Call Me By Your Name)” – Lil Nas X
3) “STAY (with Justin Bieber)” – The Kid LAROI
4) “good 4 u” – Olivia Rodrigo
5) “Levitating (feat. DaBaby)” – Dua Lipa

Most-streamed albums of 2021:

1) SOUR – Olivia Rodrigo
2) Future Nostalgia – Dua Lipa
3) Justice – Justin Bieber
4) = – Ed Sheeran
5) Planet Her – Doja Cat

Big question: How do you describe older music in a way that does not insult Mr. Screens older people?

Quick answer: Throwbacks.

Most-streamed throwback songs of 2021:

1) “Dreams” – Fleetwood Mac
2) “Bohemian Rhapsody” – Queen
3) “Yellow” – Coldplay
4) “Smells Like Teen Spirit” – Nirvana
5) “Every Breath You Take” – The Police

Big news #2: Vinyl sales peaked in 1977 (534M units) but has made a roaring comeback and outsold CDs last year for the first time since 1986!

Music album sales in 2021 according to RIAA/The Hustle:
1) Vinyl – $934M
2) CD – $410M

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.