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State of the Screens

Discovery Delivers Ahead of Merger

By November 17, 2021February 3rd, 2022No Comments


Discovery+ subscribers:
1) Dec-20 – 5.2M
2) Feb-21 – 11.0M
3) Mar-21 – 13.0M
4) Apr-21 – 15.0M
5) Jun-21 – 17.0M
6) Aug-21 – 18.0M
7) Sep-21 – 20.0M

Flashback #1: Is Discovery+ A Fixer Upper?

Flashback #2: Welcome To The Jungle: Discovery Betting On New Streaming Service

Median age for a Discovery viewer by platform:
1) Discovery+ – 40
2) Discovery Go – 43
3) Discovery Linear – 57

Household income for a Discovery viewer by platform:
1) Discovery+ – $88K
2) Discovery Go – $75K
3) Discovery Linear – $74K


Interesting: Discovery mapping out their POV on the competitive landscape.



More #1: Zazmania Takes Over Hollywood as the Warner-Discovery Plot Thickens 


More #2: All That Zaz: With Warner Bros. Discovery Merger, David Zaslav Is Angling to Become America’s King of Content

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.