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State of the Screens

Paramount+ Continues To Climb

By November 17, 2021February 3rd, 2022No Comments

ViacomCBS streaming revenue (% of total):
1) Advertising – $531M (49%)
2) Subscription – $548M (51%)
3) Total – $1.1B

ViacomCBS streaming ad revenue (YoY growth):
2020-Q3 – $360M
2021-Q3 – $531M (↑ 48%)

ViacomCBS streaming subscription revenue (YoY growth):
2020-Q3 – $306M
2021-Q3 – $548M (↑ 79%)

ViacomCBS streaming subscribers (includes Paramount+ and Showtime OTT):
1) 2020-Q4 – 30M
2) 2021-Q1 – 36M
3) 2021-Q2 – 42M
4) 2021-Q3 – 47M

Pluto TV global monthly active users:
1) 2020-Q4 – 43M
2021-Q1 – 50M
2021-Q2 – 52M
2021-Q3 – 54M

Video: ViacomCBS Q3 Reaction: OK Today, but What About Long Term?

ViacomCBS streaming content spend:
1) 2020 – $1B
2) 2024P – $5B+

Paramount+ users by generation according to YouGov:
1) Gen Z – 26%
2) Gen X – 21%
3) Millennials – 19%
4) Silent Generation – 19%
5) Baby Boomers – 14%


More #1: Despite Risks, ViacomCBS’ Streaming Push Is Convincing Wall Street So Far


More #2: ‘South Park’ Creators Elaborate on Paramount+ Movies Plan, Reveal New Details


More #3: Kelly Day On Putting Paramount Plus, Pluto Across The Planet

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.