State of the Screens

Cable TV’s Password-Sharing Crackdown Is Coming

Password sharing is becoming a big problem for pay-TV providers. 1 Spectrum username had 30K simultaneous streams! ESPN asked a group of 50 millennial sports fans if they shared passwords.…

Michael BeachJanuary 23, 2018

TiVo Q3 2017 Online Video and Pay-TV Trends Report: Consumer Behavior Across Pay-TV, OTT, Connected…

82% of survey respondents would prefer to only pay for cable channels that they watch.Other key findings:1) $31 is the ideal monthly amount2) 22 is the ideal number of channels3)…

Michael BeachJanuary 23, 2018

State of the Screens

Hallmark’s Christmas Programming Is the Gift That Keeps On Giving, at Least in Terms of Ad Revenue

It looks like more than just Granny Screens is tuning into Hallmark Channels annual Countdown to Christmas!Last month the network was the most watched on cable for females in both…

Michael BeachJanuary 23, 2018

State of the Screens

T-Mobile Is Buying Layer3 And 5G Is The Reason

T-Mobile announced that they are buying pay-TV provider Layer3. This is another example (see recent Verizon news) of a wireless carrier setting the stage to offer broadband internet through 5G…

Michael BeachJanuary 23, 2018

State of the Screens

Fox-Disney: Now Get Ready for the Power Struggle

Disney has acquired a large piece of 21st Century Fox for $62B. The deal combines 2 of Hollywood’s 6 major film studios under one roof. Verizon and Comcast were also…

Michael BeachJanuary 23, 2018

State of the Screens

YouTube Alters Partner Program Eligibility, Vows All Google Preferred Videos Will Be Human-Verified

Big changes are coming to the Google Preferred ad program.What is Google Preferred? This is a YouTube program that provides advertisers with the opportunity to buy advertising on the most…

Michael BeachJanuary 22, 2018

State of the Screens

Verizon Expands Deal for NBA Games

Verizon has agreed to pay ≈ $400M per year for the rights to1,100 regular season games through NBA “League Pass”.The deal will also include:1) Content creation2) Virtual reality3) Augmented reality

Michael BeachJanuary 22, 2018

State of the Screens

Comcast’s New Xfinity Platform Blurs Streaming Media, Live TV, Internet, Apps…And Smart Home Hub

Comcast is using the Olympics as an opportunity to furtherintegrate digital and linear video content together. 2,400 hours of content will be broadcast during the Olympics on either linear TV…

Michael BeachJanuary 22, 2018

State of the Screens

Why You Won’t Stop Getting Junk Mail

Annual spending on print advertising hit $76B in 2017.Print advertising includes:1) Newspaper circulars2) Coupons3) Direct mail4) Catalogs

Michael BeachJanuary 22, 2018

State of the Screens

Mars marketing chief: TV ads are still thebest way to sell some goods, over digital

Mars is the largest manufacturer of pet food and a trendsetter inusing TV and digital advertising together. Current split between TV and digital (all categories): 1) TV — 60% 2) Digital — 40% Digital…

Michael BeachJanuary 22, 2018

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State of the Screens

Cable TV’s Password-Sharing Crackdown Is Coming

TiVo Q3 2017 Online Video and Pay-TV Trends Report: Consumer Behavior Across Pay-TV, OTT, Connected…

Hallmark’s Christmas Programming Is the Gift That Keeps On Giving, at Least in Terms of Ad Revenue

T-Mobile Is Buying Layer3 And 5G Is The Reason

Fox-Disney: Now Get Ready for the Power Struggle

YouTube Alters Partner Program Eligibility, Vows All Google Preferred Videos Will Be Human-Verified

Verizon Expands Deal for NBA Games

Comcast’s New Xfinity Platform Blurs Streaming Media, Live TV, Internet, Apps…And Smart Home Hub

Why You Won’t Stop Getting Junk Mail

Mars marketing chief: TV ads are still thebest way to sell some goods, over digital

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