Annual spending on print advertising hit $76B in 2017.Print advertising includes:1) Newspaper circulars2) Coupons3) Direct mail4) Catalogs
Michael BeachJanuary 22, 2018
Screen Wars Thought Leader Interviews are also available on
Mars is the largest manufacturer of pet food and a trendsetter inusing TV and digital advertising together. Current split between TV and digital (all categories): 1) TV — 60% 2) Digital — 40% Digital…
Michael BeachJanuary 22, 2018
Album sales (digital and physical) by year (% change YoY):1) 2016–205.5M
Michael BeachJanuary 16, 2018
Scripted original series by year (% growth YoY):1) 2009–2102) 2010–216 (↑ 3%)3) 2011–266 (↑ 23%)4) 2012–288 (↑ 8%)5) 2013–349 (↑ 21%)6) 2014–389 (↑ 11%)7) 2015–421 (↑ 8%)8) 2016–455 (↑ 8%)9)…
Michael BeachJanuary 16, 2018
Both Newsy and Cheddar announced distribution deals with traditional pay-TV providers.Newsy will be extending its reach by 26M households through deals with:1) Comcast2) AT&T3) Spectrum
Michael BeachJanuary 16, 2018
WideOrbit’s programmatic platform (WO Programmatic) for local TV has surpassed 1,000 stations.
Michael BeachJanuary 16, 2018
What is Tubi? Tubi is an ad-supported streaming network with 7,500 TV shows and movies. Think a free Netflix supported by ads. Tubi runs 4–5 video ads every 30 minutes…
Michael BeachJanuary 16, 2018
An interesting study from Jay Prasad and the VideoAmp team for buyer/agency views on cross screen media planning/buying.
Michael BeachJanuary 16, 2018
Dish and Comscore are now able to measure addressable ads together across satellite and streaming.This was previously only available on satellite.
Michael BeachJanuary 16, 2018
Auto dealers ran 12m+ radio spots last year which was 62% higher than the next closest industry (finance).
Michael BeachJanuary 12, 2018
