Tubi runs 4–5 video ads every 30 minutes or roughly 9 minutes per hour.
TV ad loads are 16+ minutes/hour, so this would be 56% of theTV ad load.
If we assume a $25/CPM, then Tubi is generating $0.45/hour/user.
A few months ago we ran a similar estimate for Netflix.
If we assumed a 16-minute ad load per hour (similar to TV), then each Netflix customer could potentially receive 48 30-second spots per day or 336 per week.
At a $25/CPM that would generate $1.20 in ad revenue per user/day or $37.20 per month.
The most expensive Netflix plan is currently $11.99 per month.
70% watch Facebook midroll ads to completion.
The chart below shows the differences in completion rates for video ads on various platforms.